Building innovative solutions for today’s big brands.
At Katz, our mission is to solve marketing needs for advertisers
through radio. The KRG Partnerships team was developed to support
that mission, charged with building even deeper relationships and
creative solutions for agencies and advertisers. To do so, KRG
Partnerships focuses on leveraging Katz’s scale to create an even
bigger platform to advocate and grow revenue for the Radio Industry.
KRG Partnerships is comprised of a team of media experts,
dedicated to increasing radio’s relationship with top advertisers
and agencies, and influencing creative campaigns by showcasing best
practices, studies and insights.
KRG Partnerships works across all divisions to deliver local
strategy on a national scale in every market, with every station,
through a single point of contact. As the agency and advertiser
development team, areas of expertise include:
- Research: KRG Partnerships works closely
with the Katz STAR (Strategy, Analytics and Research) team to
provide advertisers with cutting-edge analytics, insights on ad
receptivity and approaches to business challenges.
- Strategy: KRG Partnerships creative team
provides brands with breakthrough custom marketing ideas and
tactics, delivering local strategy on a national scale.
- Digital: KRG Partnerships works closely
with the Katz Digital Group to develop an audio platform that
will ensure your message is heard where and how consumers are
- Activation: KRG Partnerships has a full
activation team and every client has a single point of contact
that sets up the project from program launch to recap. Our
activation team is the leader in launching local personality