Delivering ROI for marketers through multi-platform campaigns.
As the digital sales arm of Katz Radio Group, Katz Digital delivers local targeting on a national scale. Katz Digital works directly with national brands and agencies across the country to develop custom campaigns integrating radio with digital audio, mobile, database and display. Katz Digital can provide segment specific, targeted audiences vertically and horizontally through any of these channels to drive maximum results for marketers.
Executive Vice President, Katz Digital Katz Media Group
Scott Porretti is Executive Vice President of Katz Digital for Katz Media Group. In his role, Scott oversees the sales and operations of Katz partner’s digital audio and video nationwide, including over-the-top content (OTT), podcasting, and digital audio programmatic and video on behalf of current and new partners.
Under his leadership, Katz Digital’s audio business has seen tremendous growth, and its premium partners include Spotify, Entercom, Cox, Univision, Cumulus and more. Scott has also led the team in strengthening internal technology and systems that streamlined advertiser’s access through Katz to the best brands in media, utilizing the most advanced targeting technology in the local marketplace.
During his tenure at Katz, Scott has held various management positions within the organization, including Vice President General Sales Manager, Vice President Manager of the New York office, and Manager in San Francisco. Most recently, Scott served as Senior Vice President of Katz Radio Group, a role he held for four years, overseeing the performance and personnel of a more than 250 person sales team across seven individual sales divisions. In 2014, he was also named Senior Vice President of Katz Digital.
Scott serves on the Board of Directors for Audiology (www.Audiology.media), a company created to promote programmatic sales in the digital audio marketplace.