Katz Sports Marketing

People Spend More Time with Radio Than on the Internet Each Day

9 out of 10 Americans Listen to the Radio Every Week

70% of Americans Follow Their Favorite DJ on Social Media

Radio Delivers a 6x Return On Investment for Marketers

Radio Delivers More Live Programming Than Cable News or Sports

9 out of 10 Millennials Listen to the Radio Every Week

One-Stop Partner for Customized Sports Marketing

Katz Sports Marketing is the leading sports media partner for planning and buying customized multi-market and multi-team campaigns. Katz has exclusive representation of more than 90% of MLB, NFL, NBA, NHL and NCAA flagship radio stations or teams across the United States. As the sports business development unit of Katz Radio Group, we create and execute integrated sports radio-centric marketing campaigns that span multiple media, including television, online, digital, in-stadium signage, sales promotion, experiential and event marketing. With single source execution, our team has a proven track record of successful programs based on industry knowledge, creativity, dedicated account management and a service driven attitude.

Leadership

LAUREN MCHALE

SVP, Director of Sales, Katz Sports Marketing

Lauren McHale is Vice President, Director of Sales for Katz Sports Marketing. In her role, she oversees new business development for sports media and marketing sponsorships on behalf of all Katz Radio Group’s flagship radio station partners for various major sports Leagues, including Major League Baseball, National Football League, National Basketball League, National Hockey League, and NCAA Division I Football and Basketball. Lauren began her career as a Sports Coordinator at Katz in 1998. In 1999, she became an Account Executive for Katz Sports dimensions, and was named Manager in 2004. In 2005, she was appointed Vice President of the Eastern Region for Katz Sports Marketing. Lauren was promoted to her current position of Vice President, Director of Sales in 2009.
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