Insights
Strategic Insights
That Build Business

From unique nuggets of insight to large-scope white papers, Insights provides the media marketplace with actionable information to drive effective connections between marketers and local consumers.
KATZ RADIO GROUP: A WIN FOR RADIO▸
RADIO AND THE POWER OF EVENT MARKETING▸
RADIO WINS ON THE ISSUES THAT MATTER (2018)▸
RADIO HAS THE EAR OF SWING VOTERS (2018)▸
AM/FM RADIO: A POLITICAL POWER PLAYER (2018)▸
TIER 2 AUTO ADS DRIVE PURCHASE INTENT▸
SPANISH LANGUAGE RADIO DELIVERS TODAY'S HISPANICS▸
RADIO: A CORNUCOPIA OF USAGE▸
OUR MEDIA RADIO NEWSLETTER Q3 2017▸
RADIO, AN ONLINE SEARCH DRIVER▸
OUR MEDIA RADIO NEWSLETTER Q2 2017▸
FOURTH OF JULY HOLIDAY WEEKEND LISTENING▸
AMPLIFY CAMPAIGN IMPACT WITH RADIO▸
HOW DO I LOVE RADIO? LET ME COUNT THE WAYS▸
OUR MEDIA RADIO NEWSLETTER Q1 2017▸
RADIO NEWS’ WEALTH OF UPSCALE LISTENERS▸
WHO UNDERSTANDS WOMEN? ▸
RESEARCH BRIEF:
NEWEST STUDY: WOMEN SAY RADIO “GETS THEM”
RADIO IS A STAPLE FOR MILLENNIAL MEDIA JUNKIES ▸
RADIO: REACHING A CAPTIVE AUDIENCE▸
RADIO PERFORMS WELL IN THE MEDIA MIX ▸
RESEARCH BRIEF:
NEWEST STUDY: MEDIA MIX WITH RADIO HAD BEST RESULTS
AMERICANS TUNE INTO RADIO FOR NEW MUSIC ▸
RADIO RETURN GROWS TO $10 FOR EVERY $1 SPENT ▸
RADIO – CONSISTENT, STRONG AND DOMINANT ▸
AUDIO: THE LARGEST SOCIAL MEDIA PLATFORM▸
RESEARCH BRIEF:
AMERICANS SPEND 5X LONGER USING AUDIO PLATFORMS THAN SOCIAL MEDIA
RADIO ENDS 2016 ON A HIGH NOTE FOR MILLENNIALS▸
RADIO DRIVES MULTI-LEVEL REACTIONS▸
RESEARCH BRIEF:
PEOPLE EXPOSED TO ADS ON RADIO TAKE MORE ACTIONS THAN THOSE NOT EXPOSED
RESEARCH BRIEF:
PROVIDES IMMEDIATE SALES LIFT TO TELEVISION-ONLY CAMPAIGNS
TRADITIONAL MEDIA = THE KEY TO IMPROVED ROI ▸
RADIO CAN TURBOCHARGE TURNOUT▸
RESEARCH BRIEF:
ELECTION DAY IS LOOMING – RADIO CAN HELP CHANGE HISTORY
RADIO’S PLACE IN THE GROWING MEDIA DAY▸
HISPANIC RADIO CONTINUES TO GROW▸
RADIO: A LEADING MEDIA DESTINATION FOR WEALTHY AMERICANS▸
9 OUT OF 10 PEOPLE OF ALL AGES LISTEN TO RADIO ▸
THE NEW AMERICAN REALITY▸
RADIO HAS MAJOR ROLE IN INFLUENCING PURCHASES▸
RESEARCH BRIEF:
RECENT STUDY UNDERSCORES RADIO’S VALUE IN THE PURCHASE JOURNEY
RADIO: GATEWAY TO AFFLUENT CONSUMERS▸
PERSONAL MUSIC COLLECTIONS SUFFER AS AUDIO STREAMS GROW▸
A PICTURE OF THE FUTURE OF RADIO▸
SORRY, PANDORA - RADIO IS STILL DOMINANT AND GROWING▸
MILLENNIALS DRIVEN BY RADIO OVER MEMORIAL DAY WEEKEND▸
RESEARCH BRIEF:
Insights from KRG’s Memorial Day Weekend study of 1000+ Adults 18+