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Insights

Strategic Insights
That Build Business

From unique nuggets of insight to large-scope white papers, Insights provides the media marketplace with actionable information to drive effective connections between marketers and local consumers.

KATZ RADIO GROUP: A WIN FOR RADIO▸

RADIO AND THE POWER OF EVENT MARKETING▸

RADIO WINS ON THE ISSUES THAT MATTER (2018)▸

RADIO HAS THE EAR OF SWING VOTERS (2018)▸

AM/FM RADIO: A POLITICAL POWER PLAYER (2018)▸

TIER 2 AUTO ADS DRIVE PURCHASE INTENT▸

SPANISH LANGUAGE RADIO DELIVERS TODAY'S HISPANICS▸

RADIO: A CORNUCOPIA OF USAGE▸

OUR MEDIA RADIO NEWSLETTER Q3 2017▸

RADIO, AN ONLINE SEARCH DRIVER▸

OUR MEDIA RADIO NEWSLETTER Q2 2017▸

FOURTH OF JULY HOLIDAY WEEKEND LISTENING▸

AMPLIFY CAMPAIGN IMPACT WITH RADIO▸

HOW DO I LOVE RADIO? LET ME COUNT THE WAYS▸

OUR MEDIA RADIO NEWSLETTER Q1 2017▸

RADIO NEWS’ WEALTH OF UPSCALE LISTENERS▸

WHO UNDERSTANDS WOMEN? ▸

RESEARCH BRIEF:
NEWEST STUDY: WOMEN SAY RADIO “GETS THEM”

RADIO IS A STAPLE FOR MILLENNIAL MEDIA JUNKIES ▸

RADIO: REACHING A CAPTIVE AUDIENCE▸

RADIO PERFORMS WELL IN THE MEDIA MIX ▸

RESEARCH BRIEF:
NEWEST STUDY: MEDIA MIX WITH RADIO HAD BEST RESULTS

AMERICANS TUNE INTO RADIO FOR NEW MUSIC ▸

RADIO RETURN GROWS TO $10 FOR EVERY $1 SPENT ▸

RADIO – CONSISTENT, STRONG AND DOMINANT ▸

AUDIO: THE LARGEST SOCIAL MEDIA PLATFORM▸

RESEARCH BRIEF:
AMERICANS SPEND 5X LONGER USING AUDIO PLATFORMS THAN SOCIAL MEDIA

RADIO ENDS 2016 ON A HIGH NOTE FOR MILLENNIALS▸

RADIO DRIVES MULTI-LEVEL REACTIONS▸

RESEARCH BRIEF:
PEOPLE EXPOSED TO ADS ON RADIO TAKE MORE ACTIONS THAN THOSE NOT EXPOSED

RADIO: THE ROI TURBO-BOOSTER▸

RESEARCH BRIEF:
PROVIDES IMMEDIATE SALES LIFT TO TELEVISION-ONLY CAMPAIGNS

TRADITIONAL MEDIA = THE KEY TO IMPROVED ROI ▸

RADIO CAN TURBOCHARGE TURNOUT▸

RESEARCH BRIEF:
ELECTION DAY IS LOOMING – RADIO CAN HELP CHANGE HISTORY

RADIO’S PLACE IN THE GROWING MEDIA DAY▸

HISPANIC RADIO CONTINUES TO GROW▸

RADIO: A LEADING MEDIA DESTINATION FOR WEALTHY AMERICANS▸

9 OUT OF 10 PEOPLE OF ALL AGES LISTEN TO RADIO ▸

THE NEW AMERICAN REALITY▸

RADIO HAS MAJOR ROLE IN INFLUENCING PURCHASES▸

RESEARCH BRIEF:
RECENT STUDY UNDERSCORES RADIO’S VALUE IN THE PURCHASE JOURNEY

RADIO: GATEWAY TO AFFLUENT CONSUMERS▸

PERSONAL MUSIC COLLECTIONS SUFFER AS AUDIO STREAMS GROW▸

A PICTURE OF THE FUTURE OF RADIO▸

SORRY, PANDORA - RADIO IS STILL DOMINANT AND GROWING▸

MILLENNIALS DRIVEN BY RADIO OVER MEMORIAL DAY WEEKEND▸

RESEARCH BRIEF:
Insights from KRG’s Memorial Day Weekend study of 1000+ Adults 18+

Leadership

STACEY LYNN SCHULMAN

Chief Marketing Officer, Katz Media Group

Stacey Lynn Schulman is the Chief Marketing Officer of Katz Media Group. Stacey brings more than 20 years of media, consumer and marketing research experience to lead a team of marketing and insight professionals across both Katz Radio Group and Katz Television Group, driving Katz’s overall marketing strategy and insights nationwide.

Stacey joined Katz in 2014 as Executive Vice President of Strategy, Analytics and Research providing industry-leading audience and consumer analytics for Katz partners, advertisers and agencies. As EVP, she quadrupled Katz’s proprietary research efforts on behalf of clients and introduced new marketplace tools to showcase the power of local media.

Stacey joined Katz from TVB, the television station marketing association, where she served as Chief Research Officer and was responsible for driving insights on the value of local broadcast television. Prior to TVB, Stacey served as Senior Vice President at Turner Broadcasting where she oversaw sales and marketing research across Turner's entertainment and sports brands and its digital extensions. Stacey joined Turner from The Interpublic Group, where she was the President of the holding company's Consumer Experience Practice. Prior to Interpublic, Stacey served as Executive Vice President, Director of Global Research Integration for Initiative, a media agency within the Interpublic family. Stacey began her career at Katz Communications conducting programming and local market research before moving on to spend several years at CBS.

Radio Ink most recently honored Stacey as one of the “Most Influential Women in Radio.” She was the first research executive to ever be inducted into the American Advertising Federation’s Advertising Hall of Achievement, and was honored as the Gold Medal recipient in the Innovation category at the ARF’s Great Mind Awards. Throughout her career she has been named the most quoted executive in the industry by Ad Age’s Media Talk survey; a “Media All Star” in the research category by Mediaweek; honored as a “Media Maven” by Ad Age; and profiled in Crain’s “40 Under 40 – New York’s Rising Stars” feature. She has been actively engaged with the industry as a board member of The Advertising Research Foundation; former President of the Radio and Television Research Council; and the head of the Big Data committee for The Council for Research Excellence. She also taught at MIT as an adjunct faculty member in their Comparative Media Studies program.

(212) 424-6512
Email

SHAUNAGH GUINNESS

SVP / Station Solutions

Shaunagh Guinness is Senior Vice President of Station Solutions, the team responsible for driving positioning solutions for Katz Media Group’s 4000+ Radio and TV station partners nationwide. Shaunagh began her career at Katz as a Research Assistant with Christal Radio. During her career at Katz Radio Group, she has been promoted to increasing roles of responsibility, including Research Analyst, Assistant Director of Research, VP, Director of Research & Marketing, and SVP, Director of Research & Marketing.

Bringing decades of research and analytics to her current role, Shaunagh now leads the Station Solutions group, a team of media strategists focused on using cutting-edge analytics and insights to build innovative marketing solutions for all of Katz's Digital, Radio and TV sales divisions and broadcast partners. Shaunagh is also a member of the Media Rating Council.

(212) 424-6505
Email

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