Katz Tri-State
Connecting National Brands with
the Power of Local Radio
Local Suburban Connection is Important for Brands
At Katz Tri-State, our main objective and area of expertise is to identify opportunities that can strategically benefit national brands targeting the greater New York marketplace on local radio, by analyzing Nielsen data, including local county coverage, mapping locations, qualitative research, attribution studies and much more. Our role as a resource will assist agency planning and strategy teams to develop a more targeted radio plan that has no gaps in coverage and delivers the entire NY DMA, cost efficiently, and effectively.
Through a single-point-of-contact, agencies and advertisers can utilize this area of expertise that exclusively focuses on delivering local strategy in the Tri-State area in every Nielsen rated embedded metro, in the DMA.
- Research – Nielsen data, mapping.
- Strategy – Custom data and research that will deliver a local strategy in the Tri-State.
- Activation – Handled by a single-point-of-contact that sets up establishes campaigns from program launch to recap, including local personality endorsement campaigns, traffic campaigns, weather triggers, along with various sponsorships and custom on-air content.
“Don’t Get Blind Sided by the Big Apple, Total Success Requires a Bigger Bite”