Radio Delivers a 6x Return On
Investment for Marketers
9 out of 10 Millennials Listen to the Radio
Radio Delivers More Live Programming
Than Cable News or Sports
70% of Americans Follow Their Favorite
DJ on Social Media
9 out of 10 Americans Listen to the Radio
People Spend More Time with Radio
Than on the Internet Each Day
Building innovative solutions for today’s big brands.
At Katz, our mission is to solve marketing needs for advertisers through radio. The Katz Partnerships team was developed to support that mission, charged with building even deeper relationships and creative solutions for agencies and advertisers. To do so, Katz Partnerships focuses on leveraging Katz’s scale to create an even bigger platform to advocate and grow revenue for the Radio Industry.
Katz Partnerships is comprised of a team of media experts, dedicated to increasing radio’s relationship with top advertisers and agencies, and influencing creative campaigns by showcasing best practices, studies and insights.
Katz Partnerships works across all divisions to deliver local strategy on a national scale in every market, with every station, through a single point of contact. As the agency and advertiser development team, areas of expertise include:
- Research: Katz Partnerships works closely with the Katz STAR (Strategy, Analytics and Research) team to provide advertisers with cutting-edge analytics, insights on ad receptivity and approaches to business challenges.
- Strategy: Katz Partnerships creative team provides brands with breakthrough custom marketing ideas and tactics, delivering local strategy on a national scale.
- Digital: Katz Partnerships works closely with the Katz Digital Group to develop an audio platform that will ensure your message is heard where and how consumers are listening.
- Activation: Katz Partnerships has a full activation team and every client has a single point of contact that sets up the project from program launch to recap. Our activation team is the leader in launching local personality endorsement campaigns.